The Reality Principle

On January 6, 1973, the anthropologist Margaret Mead published a startling little essay in TV Guide. Her contribution, which wasn’t mentioned on the cover, appeared in the back of the magazine, after the listings, tucked between an advertisement for Virginia Slims and a profile of Shelley Winters. Mead’s subject was a new Public Broadcasting System series called “An American Family,” about the Louds, a middle-class California household. “Bill and Pat Loud and their five children are neither actors nor public figures,” Mead wrote; rather, they were the people they portrayed on television, “members of a real family.” Producers compressed seven months of tedium and turmoil (including the corrosion of Bill and Pat’s marriage) into twelve one-hour episodes, which constituted, in Mead’s view, “a new kind of art form”—an innovation “as significant as the invention of drama or the novel.”

“An American Family” was a hit, and Lance Loud, the oldest son, became a celebrity, perhaps the world’s first openly gay TV star. But for decades “An American Family” looked like an anomaly; by 1983, when HBO broadcast a follow-up documentary on the Louds, Mead’s “new kind of art form” seemed more like an artifact of an older America. Worthy heirs to the Louds arrived in 1992, with the début of the MTV series “The Real World,” which updated the formula by adding a dash of artifice: each season, a handful of young adults were thrown together in a house, and viewers got to know them as they got to know one another. It wasn’t until 2000, though, that Mead’s grand claim started to look prescient. That year, a pair of high-profile, high-concept summer series nudged the format into American prime time: “Big Brother,” a Dutch import, was built around surveillance-style footage of competitors locked in a house; “Survivor,” a Swedish import, isolated its stars by shipping them somewhere warm and distant, where they participated in faux tribal competitions. Both of these were essentially game shows, but they doubled as earthy anthropological experiments, and they convinced viewers and executives alike that television could provide action without actors.

newyorker.com